The Incident Of Assessment Of The United States Of America

The incident in assessment is the March 29th 2013 Mayflower Oil spill that occurred in Mayflower, Arkanas, United States of America. The pipeline, named the Pegasus line, belonged to operator, ExxonMobil, transporting Canadian Wabasca heavy crude from Athabasca Oil sands when the pipeline failed (McGowan 2013). The Pegasus line a 20 inch line with a total length of 850 mines and carried approximately 95,000 barrels per day from Patoka, IL to Nederland, TX (ADEQ, 2013). The pipeline was designed with a distance of 18 miles between isolation valves and was buried approximately 24 inches where it ruptured (ADEQ, 2013). Figure 1: Oil Spill down residential street Figure 2: Oil Spill into cove of Conway It was estimated by Exxon that 5,000 barrels (210,000 gallons) of Wabasca heavy crude was spilled from the breach (Koon and Peacock 2013). Due to elevated Volatile Organic Compounds (VOC) readings and due to the amount of oil present on the ground and in the street, 22 homes were evacuated. The heavy crude oil released made its way down a residential road, into a bar ditch, into an unnamed creek, and then into a stream to a cove of Lake Conway (Schwirtz 2012). Figure 1 and 2 are pictures of some of the affected areas and spillage into residential property. Figure 3: Aerial View of Lake Conway Local residents of Mayflower were forcefully to evacuate from their homes due to harmful chemicals in and around the neighbourhood as a result from the pipeline rapture. The oil hasShow MoreRelatedBackground Of An Authorised Firearms Officer1492 Words   |  6 Pages2008, p. 78) It is not a common occurrence for a weapon to be discharged in any firearms incident in England and Wales, for example if a firearm is discharged following an alert, over half the rounds fired are believed to miss their intended target and of those people hit by a round, more than half survive (Punch, 2011, p. 1). A similar situation also exists in the United States of America. The United States are viewed in the Western society as extreme in relation to weapons and violence becauseRead MoreThe Importance Of Communication, Intelligence, And Planning1680 Words   |  7 Pagesthreat to America and other Countries that is causing more deaths, injuries, and destruction to property and infrastructures. There are ways to reduce the effects of terrorist incidents by using intelligence, communication, and planning. The use of intelligence is one of the most effective approaches to counteract terrorist incidents. Communication amongst all levels of the government and all agencies is the key element in preventing terrorist incidents. Planning before terrorist incidents is a processRead MorePersuasive Speech: The Need for Gun Control1786 Words   |  7 PagesIntroduction The United States of America is a nation of massacres by military-type assault weapons. Aware of the deadliness of these weapons and due to public safety concerns clearly outweighing the benefits of personal ownership of military-type assault weapons, the United States passed the 1994 Federal Ban on military-type assault weapons. This ban was notably effective during the 10 years it was in effect. However, the Ban automatically expired in 2004. Since that time, the number of U. S. massRead MoreHCS451 Risk Assessment Summary811 Words   |  4 PagesAgape Long Term Care is a 40 bed skilled nursing facility, specializing in Alzheimers and dementia patients. The management team at Agape has decided to make risk management a focus in the upcoming year, and has hired a consultant to perform an assessment and formulate a plan for risk management. Long term care facilities serve over 3 million Americans, and that number is growing every year. (Rubbens, 2007)With the boom in the need for lo ng term care, comes more risks. Risk management is designedRead MoreCommunity Hazard Assessment : Paso Del Norte1643 Words   |  7 Pages Community Hazard Assessment: Paso del Norte Trista R. Eckert FSC 147 Fall 2016 September 18, 2016 Community Hazard Assessment: Paso del Norte Emergency preparedness starts with addressing a community’s specifics needs and identifying its demographics and characteristics. After enough data has been collected and analyzed, developing partnerships, creating and implementing strategies, and evaluating outcomes comprise the process of the Community Hazard Assessment. The region Paso delRead MoreFirst Responder Terrorist Risk: International Terror Events.1737 Words   |  7 PagesEMS personnel and other first responders serving in the United States of America face many daily challenges and concerns regarding their safety and well-being while performing their assigned duties. In the past two decades first responders in the U.S. have increasingly been subjected to threats and incidents of terrorism. Both domestic terrorism and international terrorism incidents have occurred with increased frequency in the United States. Domestic terrorism events have occurred more often thanRead MoreMental Health Evaluations For Gun Purch ase1168 Words   |  5 PagesHealth Evaluations for the Purchase of Firearms The answer is yes, government not only has a responsibility, but a duty to the citizens of this country. Mental illness has been a predominant factor in mass shootings across the country. A tragic incident that stands out took place in April of 2007, at Virginia Tech University. Student Seung Hui Cho shot and killed 32 people and injured 17 others before he committed suicide. Seung Hui Cho had a history of mental illness and was prohibited to own aRead MoreShould The Government Allow All Citizens? Buy, And Carry Firearms?1448 Words   |  6 Pagesgovernment allow all citizens to buy, and carry firearms in public? Subtopics: Gun purchasing, homicide rate in the United States and other countries, the impact gun purchasing has on homicide rates. Note Taking Worksheet Document URL: https://docs.google.com/document/d/1QSX6be07Qzmc0FAHfK5I06io4TReAlqh6gP1ijtx2Eo/edit Assessment of the Text’s Credibility - Write a paragraph addressing all of the questions on the Assessing Sources Handout: Read MoreThreat Assessment Ranks Cyber Related Vulnerabilities1508 Words   |  7 PagesThe 2014 Worldwide Threat Assessment ranks cyber-related vulnerabilities as the number one homeland security threat against the United States. In addition to cyber threats within the nation, Russia and China continue to hold views substantially divergent from the United States on the meaning and intent of international cyber security. Also stated within the 2013 Worldwide Threat Assessment is North Korea as they are becoming a tier one threat to the United States. Supervisory Control and Data AcquisitionRead MoreHomeland Security And Homeland Defense1068 Words   |  5 PagesHomeland security/Homeland Defense is something that we as Americans needed to have established to keep us safe from enemies foreign and domestic. The homeland security came into the light after t he horrible attacks that happened here in the United states on September 11th 2001, when the world trade centers were viciously attacked by terrorist that hijacked planes. These attacks not only made the US government establish a type of security that we needed, it made it establish a type of program that

Victims of Male Dominance in a Rose for Emily and the...

Victims of Male Dominance The trails and tribulations of life can cause a person to go down a road they could have never imagined. Some people are able to rise above the issues that come their way and while others become consumed by their problems. In a male dominated society, the issues of women are often pushed to the side and they are left to deal with them alone. Therefore, some women become abused by their thoughts and problems due to the fact that they do not have the ability to tackle them alone. It becomes an internal and external battle for the scorned woman to please herself, husband (or father) and the society at the same time. In the short stories, â€Å"A Rose for Emily† by William Faulkner and â€Å"The Yellow Wallpaper† by†¦show more content†¦She knew Homer was homosexual and still flaunted him throughout town like an accessory in trying to convince both herself and the townspeople she could move on from her father’s death. However, her relationship may have got into deep with Homer and she had to kill him to make sure he didn’t leave her side as her father did. After Emily kills Homer, â€Å"a window that has been dark was lightened and Miss Emily sat in it, the light behind her† (p.395). This image shows Emily has now become her father in a way and took dominance in her life by murdering someone else, which causes an internal self satisfaction. She keeps the corpse of Homer almost as the resemblance of a trophy for her work. Emily was wealthy woman who appeared to have it all however, she never accomplished close to anything in her life except for taking the life of Homer. The lost of her father signified the lost of herself, in an attempt to find herself emerged a dark character who became mentally and physically consumed by her pain that she was left to fight alone. In Charlotte Perkins Gillman’s, â€Å"The Yellow Wallpaper†, the narrator immediately reveals the strain in her relationship with her husband. She describes her husband John as having â€Å"no patience with faith, an intense horror of superstition, and scoffs openly at any talk of things not to be felt and seen and put down in figures† (p.355). When women typically describe the man they marry there is sort of an admiration within theirShow MoreRelatedComparison between The Yellow Wallpaper and A Rose for Emily969 Words   |  4 Pagesstories, â€Å"The Yellow Wallpaper† by Charlotte Perkins Gilman and â€Å"A Rose for Emily† by William Faulkner, both female protagonists, experience a time of seclusion leading to self- realization. Hence, both of these pieces of literature illustrate the troubles of women in a male-dominated society. As a result, both characters experience oppression by overbearing male influences and are physical ly and emotionally isolated. â€Å"A Rose for Emily† and â€Å"The Yellow Wallpaper† take place inRead MoreA Deeper Look At William Faulkner s `` A Rose For Emily `` And Charlotte Perkins Gilman `` Yellow Wall Paper2163 Words   |  9 PagesA deeper look at William Faulkner’s â€Å"A Rose for Emily† and Charlotte Perkins Gilman â€Å"Yellow Wall Paper† shows that the authors illustrate the isolation, repression and confinement of women in a male dominated and sexist society during the nineteenth century. The stories show the enormous effect repression has on the emotional and mental health of the opposite sex. Naomi Nkealah states that in patriarchal cultures, power is vested in the hands of men and therefore women s needs are classed as secondary

Roger Sperry Free Essays

Born August 20, 1913, Roger W. Sperry, won the 1981 Nobel Prize in physiology and medicine. He shared it with two other scientists, Wiesel and Hubel, for research on the nervous system and brain. We will write a custom essay sample on Roger Sperry or any similar topic only for you Order Now They were praised for demonstrating the difference between the two hemispheres of the brain and special functions of the right brain. (Roger W. Sperry Biography (n.d.) A moderately controversial psycho biologist, Sperry changed the history of psychology. In 1935, Sperry attended an Introduction to Psychology class. His first page of notes reported two questions. One being, â€Å"Where does behavior come from?† and two, â€Å"What is the purpose of consciousness?† (Puente, A. 1995) His questions lead this intellectual giant into decades of research that would make a permanent impact on neuroscience, neuropsychology, psychology, philosophy, and society worldwide. (Puente, A. 1995) Born in Hartford, Connecticut, Sperry was a son of a banker and son of an Assistant to the Principle at a local High School. He had one brother named Russell, a year younger, who went into chemistry. At 10 years old, Sperry read a William James (1842-1910) publication that influenced his thoughts. At 11 years old, his father passed away, which left him mentally and emotional unfit for some time. As he attended high school, he played sports and was able to letter n the varsity athletics. Between high school and college he lettered three times in varsity athletics. He went on to graduate as an English Major in 1935, obtained a Masters in Psychology in 1937, then earned his Doctorate in Zoology 1941. In his professional career, Sperry held six different professional positions throughout his studies as a researcher and professor. He achieved near thirty-five different awards, honors, and scholarships in his lifetime. He also traveled all over the world to join in research studies. (Odelb erg, W. 1982) Sperry was a shy and reserved man. He married Norma, a fellow biologist in December 1949. Together they had a son and a daughter ten years apart. In his home life, he appeared as a family man as well as he loved collecting fossils, fishing, snorkeling, painting, sports, sculptures, ceramics, and dancing. In the first year of the Sperry’s marriage, Roger, during a routine chest x-ray showed evidence of tuberculosis. The couple were sent to New York for treatment. During treatment he began writing monumental concepts of â€Å"Mind and Brain†, (1952) where he began to describe, â€Å"Present day science is quite at a loss even to begin to describe the neural events involved in the simplest forms of mental activity†. (Sperry, R. W. 1952 p.311) His thoughts became a published article in 1952 titled â€Å"Neurology of mind and brain problems.† This was one of two hundred-ninety publications by Sperry. Experimental Studies Sperry is most famous for experimental studies of how brain circuits are formed and for research on mental activities after the connecting tracts between cerebral hemispheres have been cut. While working toward his doctorate, Sperry was in close association with biophysicist Paul Weiss. Weiss developed a surgery to analyze how connections between nerves and muscles are patterned in amphibian. This experiment showed regeneration of links from eye to brain, and brain to muscles after having one eye removed and one rotated 180 degrees. (Trevarthen, C. 2004) In 1950, Sperry took one eye and transferred the other eye to the opposite side of the head in a fish or newt, resulting in them going in circles or appearing to be chasing their tail. Sperry concluded there is an internal brain signal, helping both perception of self movement and the focus of perception while the world is in motion. (Trevarthen, C. 2004) In 1953, Sperry and graduate student, Ronald Myers, invented an operation in cats to cut the crossover of visual nerves, and lead the nerves to only one cerebral hemisphere. While leaving one hemisphere intact for the animal to function . They tried several versions of crossovers. Specific connections could transmit learning. This operation is the route of the term â€Å"split brain†. These experiments extended to monkeys. (Trevarthen, C. 2004) In 1960, Neurosurgeon Joseph Bogen and Sperry observed behavior of split brain monkeys outside test situations. Their observations indicated that the left hemisphere which is normally the dominant and learning side, was virtually unimpaired and offered promise of relief from debilitating epileptic fits. (Trevarthen, C. 2004) Epilepsy disturbs brain function and can cause injury, brain damage or death. In 1962, Bogen performed a total neocortical commissurotomy, also known as brain surgery on a man who suffered frequent epileptic attacks. Sperry was able to apply systematic psychological tests after the surgery. In 1965, researchers explored a small population of brain surgery patients. Once understanding the connections achieved, this step in human brain surgery reached into all areas of human mental life and excited immense public and scholarly interest. (Trevarthen, C. 2004) In 1964, Roger Sperry, in a conference to the Division of Biology at Caltech, presented his ideas on consciousness. For the first time in psychology’s history, Sperry was able to give his professional thesis on behavior and consciousness. Stating behavior is not only the culmination of complex interworking of neuronal patterning, but such patterning would give rise to consciousness. This consciousness would have causal effect on specific neuronal activity. (Puente, A. 1995) In laymen’s terms, our behavior affects our consciousness, and our consciousness affects our behavior. Giving an answer to questions he had asked himself nearly 30 years before. Summary Sperry continued his research until the end of his life. He received an APA Lifetime Achievement Award at the 101st convention of the American Psychological Association in August of 1993. Several extraordinary breakthroughs have been achieved from the dedication, research, and logic Sperry was able to share with his colleagues. He was able to give humans with neurological problems life rather than having to suffer. Roger W. Sperry died on April 17, 1994, in Pasadena, CA from neuromuscular degenerative disorder. References http://nobelprize.org/nobel_prizes/medicine/laureates/1981/sperry-autobio.html# http://www.faqs.org/health/bios/41/Roger-W-Sperry.html http://people.uncw.edu/puente/sperry/sperrypapers/50s/46-1952.pdf How to cite Roger Sperry, Essay examples

Corporate Business Communication Marketing Management

Question: Discuss about the Corporate Business Communication for Marketing Management. Answer: 1: Principles of consumer behavior Explanation of principle Examples on buyer behavior Cultural Based on cultural background, the values and perception for buying varies among consumers, sub cultural factors including shared values within group, common life experiences affect the buying behavior of people. Sub cultural groups often consider a brand more feasible than others in a market For example, recently, the ethnic cosmetics which have become popular are more suitable to non-Caucasian population as well as Arab, African or Indian population. On the other hand, another example related to the sub class division is, while buying anything, urban educated or upper class people exhibits individualism, while the Indian culture shows collective nature of buying (Argenti 2012). Social Social factors influence consumers buying behavior which are groups, family and consumers social role and status. Education, wealth, occupation and income status decides the social class of people which promotes the buying behavior of consumers One exam1ple for social factors influencing buying behavior is, consumer from the middle and upper class attempt to purchase more healthy and balanced food than consumers belonging from lower social class. It can be due to awareness or economic factors. Another example of social factor influencing buying behavior is, an upper class consumer always tend to be attracted to products or services with better quality, features, innovation or social benefits, whereas, in contrast, consumers from lower social backgrounds are more concern with product price (Khang and Ye 2012). Personal Personal factors including age and family life cycle stage influences economic situation and occupation influence personality and self-concept which influence buying behavior People have personal values and beliefs which promote buying behavior. Based on age , people changes the buying behavior. For example, at the young age, people like to buy fast food and high fat food without hesitating, however, at the middle age of life, people prefers low cholesterol food (Castronovo and Huang 2012). Lifestyle of the family also affects buying behavior. A middle class Indian family would not buy alcoholic beverages as frequently as family in UK. Psychological Psychological principle depicts that psychological factors including motivation, perception, beliefs, learning and attitude has an huge impact upon buying behavior Sometimes, the psychological factors enhance promote the superiority of a brand after receiving a good service for one time, for example, many women prefer the brand Lakme and purchase products without having a second thought. On the other hand, the psychological factors promote the attention of consumers in accordance to their current needs, for example, people wishing to buy a car would pay more attention to a care advertisement, in spite of a computer advertisement (Rice and Atkin 2012). Situational The situational factors including availability of the product, location of store, weather of particular day and timing of the purchase influence the consumer buying behavior. Situational factors like weather can promote buying behavior. A person would wish to have a burger in a sunny day rather than a rainy day. Timing is another major factor. If a consumer have less time, he would prefer online brand rather than visiting to a store 2: Marketing communication options Explanation Advertising The main feature of this communication option is to increase awareness of a brand which is the major aspect in marketing The advertise should be very transparent and clear towards its objective and oriented to the target audience. Therefore, it will help to measure the effectiveness of the product or service which is being advertised (Yeshin 2012). Packaging The package text message is very important in marketing communication It provides the information about product, production, company and others important information and this information must be conveyed to buyers. The graphics design of packaging also helps to attract more buyers Personal selling Personal selling is best way to enhance positive relationship with buyer which also helps to gain a good brand name The interactive method of personal selling promotes two-way communication which helps to improve the business by incorporating buyers special requirements publicity The purpose of publicity is to gather attention of consumers towards a company or products in spite of paying the media In addition to its cost effectiveness, the publicity is more credible in comparison to advertising Sales promotion Sales promotion is done for influencing people to purchase product/service, mostly these kinds of sales promotions are targeted to short-term benefits However, consumers are not always seen to remain loyal to the products who has been attracted to the product or service through the sales promotion (Castronovo and Huang 2012) 3: Media vehicles Explanation of vehicle advantage limitation Television Television is characterized as the broadcast vehicle which is used for targeting mass audience with low cost/target (Rice and Atkin 2012). When small businesses are unable to afford to national network, they can use local networks of television for marketing purpose It lacks excessive detail-sharing and time duration is low Direct mail It can be used for both short and broad message transduction Can be send to targeted audience Take more time and cost will be more than mass media vehicles Website It is a mass media vehicle which helps in grabbing consumers attention by providing basic information about products or services Provide the opportunity for both mass and interpersonal communication Cannot target a specific audience group Email It is the narrowcast media vehicle Take less time and provides low cost advertising options Hacking or spamming information Radio It is also broadcast and traditional media vehicle targeted for wide range of audiences (Yeshin 2012) Beneficial for small businesses Can only advertise to local network Telemarketing It is direct marketing vehicle where sales person communicate with consumers over call or web conferencing Direct communication is facilitated Takes more time and cost Transit media It is a print vehicle of media which are accessible to people compared to other vehicles More accessible and used in targeting mass media Expensive in comparison to the other media vehicle options (Khang and Ye 2012) 4: Legislation Explanation 1. Australian consumer law (ACL) Australian consumer law helps to avoid any kinds of unfair practices in business, it helps to reduce misleading or deceptive conduct, false representation, promote marketers to provide standard information (Legislation.gov.au 2016). 2. Spam act 2003 It inhibits unsolicited e mails sending to any consumers or people linked to the business which is known as spam with an Australian link. 3. Telecommunication act 1997 It regulates the activities in telecommunication industry and guide to have their carrier license. It also deals with industry standards and codes development in any particular industry (Legislation.gov.au 2016). 4. Privacy act 1988 Privacy act 1988 deals with privacy in the rights of consumers, marketers and all other people who are related to the business. The privacy rights are known as information privacy principles which are applied to the Australian government and Australian capital territory agencies and private sectors. The principles related to the law direct the way of personal information collection by the government agencies from the business organizations (Legislation.gov.au 2016). 5. Freedom of Information Act 1982 The freedom of information act 1982 provides the business participants the public rights for accessing official documents of their related agencies. This act promotes marketers to share information with the shareholders and other members from the government agencies (Legislation.gov.au 2016). Reference List Argenti, P., 2012.Corporate communication. London. McGraw-Hill Higher Education. Castronovo, C. and Huang, L., 2012. Social media in an alternative marketing communication model.Journal of Marketing Development and Competitiveness,6(1), p.117. Khang, H., Ki, E.J. and Ye, L., 2012. Social media research in advertising, communication, marketing, and public relations, 19972010.Journalism Mass Communication Quarterly,89(2), pp.279-298. Legislation.gov.au, 2016. Federal Register of Legislation. [online] Legislation.gov.au. Available at: https://www.legislation.gov.au/ [Accessed 24 May 2016]. Rice, R.E. and Atkin, C.K., 2012.Public communication campaigns. London. Sage. Yeshin, T., 2012.Integrated marketing communications. Abington. Routledge.